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Kmart ‘hack’ pages have taken over the Aussie internet. They expose the grey area between online fandom and unpaid marketing. – Business Insider Australia

“At the moment, I’m standing in my front little hallway… bit,” Helen James says, her eyes roaming around the room. “So when you…



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  • Kmart ‘hack’ pages and influencers devoted to the Australian department store brand have become a major force online, helping to rehabilitate the brand’s image and bottom line.
  • But Kmart does not financially remunerate the creators who promote its products,…

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